Media Release
For Immediate Release
"Replacement
DVD Case Offer"
Whilst Compact Discs are generally packaged in a
standard "Jewel" case, the same consistency has not always been the situation
for DVD movie discs - although most Australian DVDs came in plastic transparent cases,
Warner Bros DVDs instead sold in cardboard "snapper" cases.
Back in April 2000, Warner Bros discontinued the
"snapper" case and switched to the same plastic cases used by other Australian
distributors. Consumers welcomed this move, but "early adopters" of the DVD
format were left with old discs still packaged in cardboard.
Thanks to online discussion forums at an Internet
site known as DVD Plaza, the opinions and wishes of consumers have been heard. Warner
Bros, having read hundreds of messages at DVD Plaza pleading for replacements to their old
cardboard cases, generously agreed to supply replacement slicks free of charge!
According to DVD Plaza's Chris Till, members at his
site include everyday consumers, almost all the online stores, most of the distributors,
all the major DVD sites in Australia, and folk throughout the industry and media. "This
environment for the first time gives consumers a way to let their thoughts be known to key
people in the industry," explains Chris, "and Warner's gracious offer is
another example of just how valued the opinions of our members are".
To cater for the enormous demand anticipated for the
slicks, Warner Bros contacted DVD Plaza and DVDown Under to handle the distribution. "Realising
the possible magnitude of the job at hand, DVD Plaza and DVDown Under have pooled
resources in order to deliver replacement Warner DVD slicks to all budding Australian and
New Zealand DVD’ers" explains DVDown Under's Matt Goldsmith.
When DVD Plaza begins fronting the online ordering of
the Warner slicks from Monday 15th January 2001, consumers will have two
options - obtaining the slicks free of charge from DVD Plaza (to insert into pre-purchased
cases), or to purchase cases at a discount and having the slicks preinstalled by
DVDown Under.
DVD Plaza can be found at www.dvdplaza.com.au and DVDown Under at dvdownunder.com.au
About DVD Plaza
Established in 1999, DVD Plaza is the world’s premier online shopping mall dedicated
exclusively to DVD. As one of the most heavily accessed and popular DVD resources in
Australia, DVD Plaza aims to ensure consumers find the best stores to purchase DVD movies
based on price and overall service. Features include a price search engine, newsletters,
daily news, discussion forums, and exclusive offers & promotions. The site can be
found at www.dvdplaza.com.au
About DVDown Under
Established in 1997 as DVD Station offering the latest news and reviews for Region 4 DVD.
In June 1998 their site name was changed to the now well known DVDown Under,
followed by the establishment of an on-line Store, aptly named "The DVD
Station", in December 1998. Initially selling only DVD Case Covers for the Warner
Snapper Case, based upon its success, DVDown Under added Amaray Cases and a variety of
Home Theatre accessories to the DVD Station’s catalogue. Recently added products
include the Dolby Digital Wall Plaque & Dolby Demo DVD. The site can be found at dvdownunder.com.au |
